Bill Roden // Creative Director // Writer

Bill Roden // Creative Director // Writer

Bill Roden

Creative Director // Director of Marketing, Minnesota

For over 20 years, I’ve worked across a wide stretch of media for brands like Nike, Burger King, Intuit, Coca-cola, Microsoft, Kraft, General Mills, Xbox, Activision, American Express, Porsche, Kia, Audi, Volvo, Toyota, Volkswagen, Adidas and Domino’s. Name an industry and I've likely touched it at one point or another.

I’ve created TV shows, documentaries, a book on small business, mobile apps, global racing/motorsport events, clothing lines and other unconventional work on behalf of my clients at agencies like Wieden + Kennedy, Crispin Porter + Bogusky (twice), TBWA\Chiat\Day, David and Goliath, Saatchi and Saatchi (twice), Ogilvy (twice), Mullen, and EuroRSCG. My work has been recognized in award festivals like Cannes (Lions, Cyber Lions, and Titanium Lions), the Clios, One Show and One Show interactive, Communication Arts, D&AD, and the London International Awards.


  • Creative Direction
  • Copywriting
  • Creative Strategy
  • Creative Development
  • Mobile
  • Experiential Marketing
  • Product Design
  • Social Media
  • Business Innovation