Bill Roden // Creative Director // Writer

Bill Roden // Creative Director // Writer

Game of Life with the Prius C

Integrated campaign that lived on the first HTML5/Flash interactive YouTube Channel.

AGENCY: Saatchi & Saatchi LA
ROLE: Creative Director/Concept/Writer


  • For Toyota // Saatchi LA

  • Type 1:30 Web film // :30 Television

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Toyota Prius C Social Configurator