Your Dungeon My Dragon
Original web show partnership.
We partnered with MSN to create an online show, “Your Dungeon My Dragon” to reach the elusive beta-male Toyota Yaris driver. Written by Adam de la Pena of Crank Yankers fame, we worked with his talented team to concept, write and bake-in the features of the all-new Toyota Yaris.
Role: Creative Director
For Toyota // Saatchi LA
Type Original Content and Product Integration