Bill Roden // Creative Director // Writer

Bill Roden // Creative Director // Writer

Your Dungeon My Dragon

Original web show partnership.

We partnered with MSN to create an online show, “Your Dungeon My Dragon” to reach the elusive beta-male Toyota Yaris driver. Written by Adam de la Pena of Crank Yankers fame, we worked with his talented team to concept, write and bake-in the features of the all-new Toyota Yaris.

Role: Creative Director


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