Bill Roden // Creative Director // Writer

Bill Roden // Creative Director // Writer

Red Stick Staredown

Popeye’s Chicken and their farmers took their time to pick the perfect Red Stick peppers for their new spicy entree'. We asked ourselves, does our consumer have same patience and commitment to wait for the perfect pepper? So we created a staring-contest with a chicken to see who has what it takes.


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General Mills + Hollywood