Bill Roden // Creative Director // Writer

Bill Roden // Creative Director // Writer

Unrule the Outdoors

ROLE: Marketing Director of OtterBox Outdoor.

I developed the marketing plan, outdoor product strategy and positioning for OtterBox outdoors. Working with Crispin, Porter + Bogusky, we launched a brand/product campaign that debuted June 1, 2018.

Role: Client, strategy, positioning, backseat creative director.


  • For OtterBox

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